Register Now! Post Your Creative Vacancy Free!
Creative & Tech Jobs
Follow Us On Twitter!
RSS feed
Top Rated Profiles

Creative & Tech Profiles
News Feed June 18th, 2018
Creative Showcase
Graphic Design (55) Illustration (46) Advertising (21)
Websites (42) Photography (9) Magazines (21)
Animation (12) Music Videos (5) iPhone Apps (4)
Books (45) Competitions (22) Typography (33)
Exhibitions (26) Motion Graphics (22) Studios (26)
Branding (6) Blogs (7) CV Tips (6)
Assorted MTV loveliness from Universal Everything

UE were asked directly to devise the on-air, web and print rebrand of MTV
for an international audience of 524 million viewers. Its purpose to cement
the channel's reputation as a powerhouse of youth-oriented programming
and creative output.

EU sates the aim was to continue and enhance the innovative spirit of MTV's 27 year
legacy, and to establish a coherent brand language across 160 different
countries spanning 31 languages including Japanese, Russian and Chinese.

This resulted in the reinvention of the onscreen information graphics
with a timeline based system to establish 'Where you are in MTV time'.

Its an ongoing series of unique 'Pop-Art' idents that have risen from the new manifesto - POP X 1000% - celebrating and amplifying pop culture in all its glory - Love x 1000%, Desire x 1000%........and more

The sound design plays a key part in the branding, a unique MTV 'pulse' runs
through all idents and promos - the content reacting and dancing along.

Created in collaboration with Roberto Bagatti - Creative Director of MTV World Design Studio Milano and Dylan Griffith - Creative Director of MTV North.

Creative Director / Designer - Matt Pyke
Sound Design - Simon Pyke
Producer - Philip Ward
Designer - Rick Smith
Research & Development - Sandersonbob


Comments (0) | Topic Posted 6/8/09 9:43:39 A
Sorry! You must be logged in to create new comments