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D&AD Awards

Tonight's D&AD Awards have seen agency Droga5 NYC scoop two Black Pencils tonight -- the D&AD's highest honour -- while Matt Dent's UK coins won a Black Pencil in graphic design.

Droga5 NYC won a Black Pencil in the Integrated category for Million, which 'turned academic achievement into a brand', while The Great Schlep, a film in which comedian Sarah Silverman urged Jewish voters to vote Obama, won another for Writing in Viral.

A fourth Black Pencil went to Kinetic Sculpture for BMW by German interactive studio Art+Com, in Environmental Design.

Other big winners of the night include Ghost Robot, which picked up three Yellow Pencils in the Music Videos category for Bjork's Wanderlust promo, and DDB London, for its Wallace & Gromit in Alexander McQueen posters for Harvey Nichols, in the Press and Poster Advertising categories.

WERK No.16: Joe Magee Special by Work Advertising in Singapore also won 2 Yellow Pencils, in Graphic Design and Illustration.

D&AD President Garrick Hamm said, “The breadth of creative work that’s been awarded this year is exceptional. We’re in the midst of a challenging time, and this work shows what the industry is capable of. The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets. These winners are more than just great pieces of communication, they change our behaviour and touch our lives.”

Source: http://www.digitalartsonline.co.uk/


http://www.dandad.org/

Comments (0) | Topic Posted 12/6/09 10:39:01 A
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