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New work from serial cut - Yeah Reel
Check out the best work from design supremos Serial Cut. The company decided that it needed an animated promotional piece, the catch being Serial Cut is not a motion graphics company. The company need or use a reel and, though it seemed plausible idea, putting still images in movement was a real challenge. Tavo designed this acclaimed piece which blends Serial Cut works in a groovy masterpiece of movement! Yeah!

Serial Cut™ is a Madrid based studio, established in 1999 by Sergio del Puerto, working on great variety of worldwide projects, but focussing mainly on Art Direction, Graphic Design & Illustration.

A team that grows
Serial Cut™ works alongside an ever-growing team of professionals, who specialize in different areas such photography, image-retouch, web design, motion-graphics, 3D design and music recording. Depending of the nature of a given project, different collaborators are chosen to give each piece a fresh and new dimension.
Versatile projects
Big and small companies from the music industry, arts and culture, fashion or entertainment industries are our prime clients; for each new project from a given client, we like to change the look and feel of the design.
Type reinforces the concept
Image and type are a great combination that we like to use on all the projects we work on. Typography plays an important role in the end product.

Visual culture
Inspiration comes from current and past decades, but we always review it and renew it, bringing it into today's perspective with an actual look.
Surpass expectations
Our aim is to go beyond what's in our minds and in our clients' minds when we start a project, to take the challenge a little further both in terms of technique and of concept, and to always end up with a contemporary and fresh result.

Serial Cut™ works with national and international clients:
Nike, MTV, Zune, The New York Times, Rolling Stone, Channel4, The Guardian, Foot Locker, Coca-Cola, Powerade, Vivendi, Estrella Damm, Roca, Vicelona, Hornimans, El País, TriNa, Renfe, Telefónica, Grupo Zeta, Vanidad, Neo2, ONMadrid, Calle20, Control, MUSAC, Beffeater, Daniel Schäfer, Soberano, Dockers, Istituto Europeo di Design, WAD, Details, Blender, Computer Arts UK, XLR8R, Lloyd&Associates, MindCandy, Boston Mag, Lladró, TWBA, 747 Lounge Bar, Publicis/Lado C, McCann-Erikson, Lucky Strike, Chrysler, Dresslab, Progresa, Reporter, Infineon, SARD, Campus Party™, El Duende, Clone, Teatro Alfil, Lola Madrid, Urbana Recordings, Boite, Stupendo Records, Freezer, Sutil Records, Blank, Suite Magazine, Fifty Easy, BolaExtra, Standart, Editorial Salto de Página, Cut Salón de Belleza, LeChic…

Serial Cut™ meets Diesel (DJ Set)
Diesel Store Madrid. 5th June 2008. Madrid, Spain.
Heavy&Sharp by Serial Cut™
Nothing Xulu. 21th June 2008. Girona, Spain.
One Night Exhibition - Lee Store Opening
Lee Store Berlin. 14th November 2006. Berlin, Germany
Serial Cut™ Visual Night I, II & III
Laydown Rest-Club. 20th September´06, 8th November´06 & 5th December´07. Madrid
Oh! Wet Paint!
Standart.17th ,18th, 19th October 2003. Pabellón XI de Casa de Campo, Madrid
Paper Chic: Ilustradores de Moda
Circulo de Bellas Artes. September 2003, Madrid
4th, 5th July 2003. Universidad Europea de Madrid

21th, September 2007
MADinSPAIN 07, Palacio de Congresos, Madrid
27th, July 2007
Campus Party 11th Edition, Valencia
5th, June 2007
Istituto Europeo di Design, Madrid
15th, June - 2nd, July 2006
Istituto Europeo di Design, Madrid
16th, March 2006
Escuela de Arte de Guadalajara, CLM
13th, 20th & 27th February 2006
Istituto Europeo di Design, Madrid
12th July 2005
Istituto Europeo di Design, Madrid
23th March 2004
Facultad de Bellas Artes of Cuenca UCM

Color in Graphics , 2008. Mao Mao.
Club Flyers, 2008. Monsa Ediciones.
Tactile, 2007. Die Gestalten Verlag.
Fashion Unfolding, 2007. Victionary.
Around Europe Promotion, 2007. Index Book.
Digital Illustration, 2007. Mao Mao.
Celebraty Logos. 2007 Index Book.
Invitation&Promotion Design.2007 Linea Editorial.
Print & Production for Promotional Items, 2007. Rotovision.
Zoom In Zoom Out, 2007. Victionary.
Logology , 2007. Victionary.
Web Design Index 6, 2006. WDI
Select D: Graphic Design from Spain, 2006. Index Book.
Around Europe Publisher, 2006. Index Book.
It´s a Matter of Illustration, 2006 Victionary.
Around Europe Logos, 2004. Index Book.
Select B: Graphic Design from Spain, 2004. Index Book.
Taschen´s 1000 Favourites Websites, 2003 Taschen.
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