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Absolut Dissection - Mate Steinforth

Mate Steinforth is a designer and director based in New York City. In his teen years he became active in the computer art subculture called Demoscene and eventually began working as a graphic artists for computer games. He studied graphic design at University of Applied Arts Hildesheim and the University of Madrid, Facultad de Bellas Artes.

In 2002, he moved to Madrid to work as an Art Director in the graphic studio Juan Dela Mata. From 2004 an he worked as a freelance motion designer/director for several companies in Berlin and Munich. In 2007, he moved to New York to work for the production company PSYOP.
From 2002 to 2006 he was focussing on animation, particularly the Performance art of VJing. Under his VJ alias of mateuniverse, he has toured Europe. He could perform at various art and electronica events in Europe and abroad with his moving pictures work being screened at festivals and on TV.
His visual style as a VJ has been described as “deconstructionist abstract”, with three-dimensional objects creating impressing effects of space and depth. His understanding of the art is deeply rooted in the attempt to be able to immediately respond visually to any given auditive and emotional situation.

His current work at PSYOP as a Designer includes doing styleframes for pitches and projects. These are graphic illustrations that communicate the content and vision for a yet-to be produced spot to the client and the animators.
Next to his professional work he always tries to spend time on collaborative projects, directing animated shorts and short clips. His recent works include the projects PSST! Pass It On 1+2, Getty Images The Next Big Idea and Advanced Beauty.

Absolut Dissection

A spot by PSYOP / Massmarket
Directed by‚ Marco Spier‚ Chris Staves‚ Mate Steinforth

3D‚ Jacob Slutzky (Lead)‚ Dave Barosin‚ Jan Bitzer‚ Andreas Gebhardt‚ Jae Ham‚ Bashir Hamid‚ Andy Hara‚ Florian Witzel‚ Miguel Salek‚ Boris Ustaev‚ Jason Vega‚ Lee Wolland

Compositing‚ Nick Tanner (Lead)‚ Chris Staves‚ Theo Maniatis

Rotoscoping‚ Leslie Chung‚ David Marte‚ Joon Park

Producer‚ Nathan Jew‚ Tarun Charaipotra‚ Lucia Grillo (EP)‚ Justin Lane (EP)‚ Paul Middlemiss (Lifeaction)

Mate Steinforth

Director of Photography‚Martin Ahlgren
Editorial‚ Cass Vanini
Previz‚ Damon Ciarelli
TBWA/Chiat/Day, New York‚ Rob Smiley (EP)‚ Lew Willig (CD)‚ Meghan Simons‚ Megan Williams (AD)‚ Jamie Grady


Absolut Dissection from mate on Vimeo.


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