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News Feed June 18th, 2018
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Stella Artois 'Dove' by Lowe Roche, Toronto

A television spot created by Psyop tells the story of a master craftsman who creates a magical paper cut world.

The concept draws parallels to Stella Artois' own brewing process and unique holiday heritage.
Originally brewed as a seasonal beer, Stella Artois was sold only throughout the holidays. As it became increasingly popular, the brewery began making it year round.

Project: Le Noël


Spot title: Dove

Company: InBev

Brand: Stella Artois

Creative Agency: Lowe Roche,Toronto

Worldwide Creative Director: Matthew Bull

Creative Director: Christina Yu

Art Directors: Christina Yu, Patrick Shing

Copywriters: Rob Sturch, Joseph Bonnici

Producer: Dan Heighes

Digital Production Director: Trisha Quenneville

Flash Developer: Dan Purdy

Business Management: Anna Crabtree, Oliver Clark
Production Company: Stink/Psyop

Director: Psyop

Psyop Creative Directors: Eben Mears, Marco Spier

Executive Producers: Mungo Maclagan (Stink), Boo Wong (Psyop)

Producers: Mungo Maclagan (Stink), Carol Collins (Psyop)

Director of Photography: Darran Tiernan

Designer: Kimberly Dulaney

Editors: Cass Vanini, Graham Brennan

Storyboard Artist: Ben Chan

Lead Technical Director: Tony Barbieri

Lead Compositor Molly Schwartz

3D Team: Gooshun Wang, Lee Wolland, Cody Chen, Jeff Lopez, Miguel A. Salek

3D Look and Development: Marco Iozzi

Composite: Cody Chen
Flame: Mark French

Asst Flame: Dan Boujolian

Lead: Roto J Bush
Tracking: Steven Hill
Music composer: Paul Leonard-Morgan

Sound engineer: Ben Gulvin

Sound House: 750mph, London

What tools/software were used:
Maya, Houdini, XSI, AE and Fusion


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