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Stella Artois 'Dove' by Lowe Roche, Toronto

A television spot created by Psyop tells the story of a master craftsman who creates a magical paper cut world.

The concept draws parallels to Stella Artois' own brewing process and unique holiday heritage.
Originally brewed as a seasonal beer, Stella Artois was sold only throughout the holidays. As it became increasingly popular, the brewery began making it year round.

http://www.psyop.tv/


Project: Le Noël


url: stellaartois.com


Spot title: Dove
Client

Company: InBev


Brand: Stella Artois


Creative Agency: Lowe Roche,Toronto


Worldwide Creative Director: Matthew Bull


Creative Director: Christina Yu


Art Directors: Christina Yu, Patrick Shing


Copywriters: Rob Sturch, Joseph Bonnici


Producer: Dan Heighes


Digital Production Director: Trisha Quenneville


Flash Developer: Dan Purdy


Business Management: Anna Crabtree, Oliver Clark
Production Company: Stink/Psyop


Director: Psyop


Psyop Creative Directors: Eben Mears, Marco Spier


Executive Producers: Mungo Maclagan (Stink), Boo Wong (Psyop)


Producers: Mungo Maclagan (Stink), Carol Collins (Psyop)


Director of Photography: Darran Tiernan


Designer: Kimberly Dulaney


Editors: Cass Vanini, Graham Brennan


Storyboard Artist: Ben Chan


Lead Technical Director: Tony Barbieri


Lead Compositor Molly Schwartz


3D Team: Gooshun Wang, Lee Wolland, Cody Chen, Jeff Lopez, Miguel A. Salek


3D Look and Development: Marco Iozzi


Composite: Cody Chen
Flame: Mark French


Asst Flame: Dan Boujolian


Lead: Roto J Bush
Tracking: Steven Hill
Music composer: Paul Leonard-Morgan


Sound engineer: Ben Gulvin


Sound House: 750mph, London


What tools/software were used:
Maya, Houdini, XSI, AE and Fusion

 

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